Here are all of the results of the questionnaire that we gave to 13 people. We gave them 10 questions to answer so that we could get feedback from them and see what we could improve in the future for our music video.
1: Kid Cudi – Pursuit of Happiness x2
Eminem – Without Me -
NWA – Express Yourself
Eminem – Love the way you lie x2
Most of eminems
DJ format Ft. Jurassic 5 – We know something
Eminem – Lose yourself
Deception – Blackalicious
Bad boys for life – P-diddy
50 Cent in general
Wu Tang Clan – Gravel Pit
2: Everyone is slow apart from Kid Cudi
The instruments used, the lyrics
The story x2
It’s Graphic
The emotions and energy of the characters
Good beat and good lyrics x2
The lyrics, emotion and anger
Break dancing beat
Stereotypes
Good visuals
3. Kid Cudi x4
Young Jeezy
50 Cent
Tinie Tempah
Eminem x6
Drake
The Game
Kanye West x2
Jay – Z
Lil Wayne
Dr. Dre
Jurassic 5
Cunninglinguists
Jedi Mind Tricks
Blackalicious
NWA
Goretex
Nicki Minaji
MF Doom
Sage Francis
Dan Le Sac
4. Promotion of the artist
Gritty
Interesting storyline
Attractive artist
Exciting and funny
Lots of energy
Needs lots of passion
Mainly performance based
Good storyline x3
Facial emotion
Gangsters
Originality, playing with conventions
5. Looks like a Y x5
Very Urban and current
Shows letters well
Clear and outstanding
Very rap-like
Good integration
Needs some colour
Good idea
Unique
6. Make K more distinct x3
Add colour x6
Add fire or wings
Remove K looking like Y
Add water/ice effect
Put exclamation mark between 2 letters
7. Sometimes x4
All the time x4
A lot x2
Quite a bit x3
8. Good camera movement.
Church is a good location
Shows actions
Good footstep idea
Detail in writing
The man in the archway
Well coloured x2
Good idea of rain at night
Setting of first slide overlay
Detailed camera angles
A lot of detail
Plenty of colours
9. More detail x2
N/A x7
Too vague
More camera angles/movements
Too much information
Doesn’t quite explain the story
10. Think more about editing
N/A x9
Could add sound effects
Shorten bit with lyrics on
Different camera angles
Less time for lip singing
Wednesday, 29 September 2010
Results Summary
We gave our questionnaire to 13 different people that matched our target audience. Each one had 10 questions relating to our video in some way or another. From these results we will take the pros and cons we can identify and improve on them.
The first question was “What are your favourite rap videos?” For this question the main answer people gave were Eminem. Sometimes it was just non specific and just his name. This indicates that Eminem is widely recognised and is all around likable. His main reason for being noticed originally was the fact that he was a white rapper, different at the time. This shows we need to make our video different and noticeable. Even nowadays a successful white rapper is a rarity, so our main actor is white. This will add to the “being different” factor.
The second question was “What is it about the music video that interests you?” This question had a lot more variation in answers. Lyrics were said to be important about the video so it’s clear that in the video we need to follow the lyrics context. Along with this a few people relied saying that they really like story above all other things. This fits well with the lyrics answer because the lyrics are primarily there to tell a story. Knowing that this is peoples primary desire in a rap video we need to make absolute sure that our video follows context to the letter and execute it well. Visuals are also important as the results state. So we have these in our priorities.
The third question relates back to question 1 and asks “What rap artists do you listen to?” to find out which artists we should use as inspiration to appease our target market. Again, Eminem came up top with almost half the people putting him, followed closely by Kid Cudi and then the second most being Kanye West. So we have gathered that we need to analyse a lot of Eminem’s videos to see what we can incorporate into ours to get the best response we can. The same needs to be done with Kid Cudi and Kanye West. This has let us know what to analyse further in our researching.
The fourth question asks for a more varied opinion on rap videos in general. “What do you think makes a good rap video?” The prevailing answer again is storyline. So this tells us how important playing into context is. Other things that people have put are stereotypes of what are in other rap videos such as seedy, gritty goings on, misery etc. We need to abide to these stereotypes but at the same time stand out of the crowd.
Question 5 came with an image for people to see. We asked for peoples opinion on our logo design. The main problem everyone had with it was that the K we had to represent “Killah” appeared to look like a Y or an X. This was a mistake on our part. We needed to put the K closer to the F so that the 3rd line that makes it look like a Y is hidden. This questionnaire helped us realize the obviousness of it. We’ve now remedied this now.
The 6th question that we asked people was “is there anything that we could improve for the logo?” everyone answered this question and a lot of people said that there needed to be colour added to the logo and quite a few people said that the K in “Killah Force” needed to be changed to look more like a K. All of this feedback was very helpful for us because it was able to show us what we need to change and improve.
Question 7 was a very simple tick question. The question gave the person answering the questionnaire a few options. Most of the people chose all the time, quite a few chose sometimes, a couple of people ticked a lot and some chose quite a bit. These results showed us that the people giving back feedback were the right people to give it to, most of these people listen to rap and this is very important for asking the rest of the questions because we know that we are getting good feedback.
For question 8 I was able to put a few slides from the first page on the storyboard and put them on the questionnaire, this was to give the person an idea/sample of what the storyboard is like. This was very helpful because whatever feedback we received back then we can improve/change it on the actual video. The question was “Here are a few slides from out storyboard, what do you think is good about it?” There were no tick boxes on the question because we needed the person to specify what exactly is good about the storyboard. The feedback was able to help a lot because we were able to see what we could keep and what was good. People answered the question by saying things such as good detail, good colouring etc. Most of the people who answered the question put different things to other people who answered; this is very good because it shows that there were quite a lot of things that were good about the storyboard.
The 9th question was asking the person what they disliked about the storyboard and what was bad. This was a very important question to ask because we needed to see what needs to be improved and what needs to be taken out. 2 people said that there isn’t that much detail. 7 people could not find anyway to improve it, which is a good sign because it means that they couldn’t find any problems with it, some also said that there was nothing bad about it, it was perfect.
The final question asked the person what could be improved for when making to actual music video. 9 people who answered the question said that there was nothing to improve on and it was very good. I did get some feedback though, some people said that there could be more camera angles, could add sound effects and less time for lip singing.
The first question was “What are your favourite rap videos?” For this question the main answer people gave were Eminem. Sometimes it was just non specific and just his name. This indicates that Eminem is widely recognised and is all around likable. His main reason for being noticed originally was the fact that he was a white rapper, different at the time. This shows we need to make our video different and noticeable. Even nowadays a successful white rapper is a rarity, so our main actor is white. This will add to the “being different” factor.
The second question was “What is it about the music video that interests you?” This question had a lot more variation in answers. Lyrics were said to be important about the video so it’s clear that in the video we need to follow the lyrics context. Along with this a few people relied saying that they really like story above all other things. This fits well with the lyrics answer because the lyrics are primarily there to tell a story. Knowing that this is peoples primary desire in a rap video we need to make absolute sure that our video follows context to the letter and execute it well. Visuals are also important as the results state. So we have these in our priorities.
The third question relates back to question 1 and asks “What rap artists do you listen to?” to find out which artists we should use as inspiration to appease our target market. Again, Eminem came up top with almost half the people putting him, followed closely by Kid Cudi and then the second most being Kanye West. So we have gathered that we need to analyse a lot of Eminem’s videos to see what we can incorporate into ours to get the best response we can. The same needs to be done with Kid Cudi and Kanye West. This has let us know what to analyse further in our researching.
The fourth question asks for a more varied opinion on rap videos in general. “What do you think makes a good rap video?” The prevailing answer again is storyline. So this tells us how important playing into context is. Other things that people have put are stereotypes of what are in other rap videos such as seedy, gritty goings on, misery etc. We need to abide to these stereotypes but at the same time stand out of the crowd.
Question 5 came with an image for people to see. We asked for peoples opinion on our logo design. The main problem everyone had with it was that the K we had to represent “Killah” appeared to look like a Y or an X. This was a mistake on our part. We needed to put the K closer to the F so that the 3rd line that makes it look like a Y is hidden. This questionnaire helped us realize the obviousness of it. We’ve now remedied this now.
The 6th question that we asked people was “is there anything that we could improve for the logo?” everyone answered this question and a lot of people said that there needed to be colour added to the logo and quite a few people said that the K in “Killah Force” needed to be changed to look more like a K. All of this feedback was very helpful for us because it was able to show us what we need to change and improve.
Question 7 was a very simple tick question. The question gave the person answering the questionnaire a few options. Most of the people chose all the time, quite a few chose sometimes, a couple of people ticked a lot and some chose quite a bit. These results showed us that the people giving back feedback were the right people to give it to, most of these people listen to rap and this is very important for asking the rest of the questions because we know that we are getting good feedback.
For question 8 I was able to put a few slides from the first page on the storyboard and put them on the questionnaire, this was to give the person an idea/sample of what the storyboard is like. This was very helpful because whatever feedback we received back then we can improve/change it on the actual video. The question was “Here are a few slides from out storyboard, what do you think is good about it?” There were no tick boxes on the question because we needed the person to specify what exactly is good about the storyboard. The feedback was able to help a lot because we were able to see what we could keep and what was good. People answered the question by saying things such as good detail, good colouring etc. Most of the people who answered the question put different things to other people who answered; this is very good because it shows that there were quite a lot of things that were good about the storyboard.
The 9th question was asking the person what they disliked about the storyboard and what was bad. This was a very important question to ask because we needed to see what needs to be improved and what needs to be taken out. 2 people said that there isn’t that much detail. 7 people could not find anyway to improve it, which is a good sign because it means that they couldn’t find any problems with it, some also said that there was nothing bad about it, it was perfect.
The final question asked the person what could be improved for when making to actual music video. 9 people who answered the question said that there was nothing to improve on and it was very good. I did get some feedback though, some people said that there could be more camera angles, could add sound effects and less time for lip singing.
Killah Force! Filming Schedule
This is the fiming schedule that we have produced for our rought cut video, on here in includes the date, where we will be filming, if we need permission to film there or not and what props/equpitment we need
Tuesday, 28 September 2010
Razorblade Salvation Animatic
Here is our animatic that we have made for our project. We have gathered all of the slides from the storyboard and we have cut them down individually. We have made it in to a music video, the same length of the song that we have chosen. The cover for this video is Razorblade salvation, this is the original song that we had chosen for the task.
Monday, 20 September 2010
Various drafts of work
Here below is a few drafts of pieces of work we have done, which includes a DVD inlay and two adverts . These are by no means our final products but they were early designs that were done that we will be getting feedback for and working on again.
Wednesday, 15 September 2010
DVD Advert Rough Draft 2
This is the DVD Cover with a picture of Richard in it. I need to make a decision as to which one I want to submit
Monday, 13 September 2010
Filming Schedule for 2nd version of video
This is the filmig schedule that I have completed from the start of the 2nd version to the deadline. These dates show you when we have filmed and what we have filmed.
Day 1 (27/10/2010) - Filmed drug dealing scene in the subway
Day 2 (29/10/2010) - filmed the house party scene with Richard, Jordan and Tom
Day 3 (01/11/2010) - Filmed Richard writing letter, Richard running in to house and putting the letter down.
Day 4 (6/11/2010) - Filmed Richard phoning his mum and the missed calls
Day 5 (8/11/2010) - Filmed Richard, Tom and Jordan walking down street with alcohol
Day 6 (9/11/2010) - Filmed drug rolling scene
Day 7(11/11/2010) - Filmed the performance from the start of the song to the end
Day 1 (27/10/2010) - Filmed drug dealing scene in the subway
Day 2 (29/10/2010) - filmed the house party scene with Richard, Jordan and Tom
Day 3 (01/11/2010) - Filmed Richard writing letter, Richard running in to house and putting the letter down.
Day 4 (6/11/2010) - Filmed Richard phoning his mum and the missed calls
Day 5 (8/11/2010) - Filmed Richard, Tom and Jordan walking down street with alcohol
Day 6 (9/11/2010) - Filmed drug rolling scene
Day 7(11/11/2010) - Filmed the performance from the start of the song to the end
Sunday, 12 September 2010
DVD advert audience feedback
After we had completed the DVD advert we printed off many copies of the advert and we were able to recieve feedback from the class. We were able to find out what was good about the DVD advert, what was bad and what we could improve so that we could make some changes/improvements before the deadline.
Feedback 1:
• I really like the font
• Good faded effect on the hood
• Could have a little more colour
Feedback 2:
• Excellent use of logo
• Could maybe add more text on the advert
• Maybe more than one photo
• Good title for “Killah Force”
Feedback 3:
• Q isn’t very bright or clear
• Like layout and colours
• Good pose in photo
Feedback 4:
• I like the font “Hood Mentality”
• Logo is a bit hard to see
• Like the date at the bottom
Feedback 5:
• Controversial
• Character is photo could look towards us
• Do not like the font very much
• Could use comic sans
Feedback 6:
• Good name
• Title looks like a comic book title
• Logo is very good
• Too plain
• Q isn’t very appropriate to the genre
• Good have more emotion on Richards face
Feedback 7:
• Good, suites dark colours but could be a little too dark
• Like the simple design
• Could add some effect to image
Feedback 1:
• I really like the font
• Good faded effect on the hood
• Could have a little more colour
Feedback 2:
• Excellent use of logo
• Could maybe add more text on the advert
• Maybe more than one photo
• Good title for “Killah Force”
Feedback 3:
• Q isn’t very bright or clear
• Like layout and colours
• Good pose in photo
Feedback 4:
• I like the font “Hood Mentality”
• Logo is a bit hard to see
• Like the date at the bottom
Feedback 5:
• Controversial
• Character is photo could look towards us
• Do not like the font very much
• Could use comic sans
Feedback 6:
• Good name
• Title looks like a comic book title
• Logo is very good
• Too plain
• Q isn’t very appropriate to the genre
• Good have more emotion on Richards face
Feedback 7:
• Good, suites dark colours but could be a little too dark
• Like the simple design
• Could add some effect to image
Saturday, 11 September 2010
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