Music video research

Blur- Song 2:

http://www.youtube.com/watch?v=WlAHZURxRjY

This music video is mainly visual; the whole of performance is in a small room with all the instruments. It shows a variety of different shots in the video such as a long shot of the whole of the band to show everyone who is performing. Another good shot is a close up on the main singer to focus on him and his singing performance. They also included all the props they need but not any more, they use drums, guitar, and microphone and music equipment. The video also includes some slow motion effects when the wind is blowing in the room. In my opinion I think that the music video is quite good but not a huge success, it is mainly the song that is the success whereas the music video could have been improved in many ways. The target audience for this music video would be aimed at a young audience e.g. young teens to young adults. They are targeted by using the special effects such as slow motion and they are also targeted with the age of the band being quite young and the type of music they are playing.



Take that- greatest day

http://www.youtube.com/watch?v=zHzMLGH1Rfs

This music video is mainly visual; the video is all performance and special effects. The video features many different great shots such as, a panning shot from a helicopter at the start to show the location of the video and to make it look appealing to the audience. There is a low shot to show that it is like the person is on top of the world. There is a long panning shot of the band member on top of the high building to show the significance of the location. There are not that many props included in the video, the only thing in the video is a hat worn by one of the band. There are some good edits such as cut shots from the bands performance to the surrounding location. The lighting plays a very good part in making the video successful, the lighting is just from the outside light at a sunset, and this makes the video look more appealing and interesting to the audience. In my opinion I think that the video is very successful because of all the special effect, lighting, performance and the location of the video. The target audience is aimed for all audiences this is shown by the type of music, performance, age of the band and the things included in the music video.


Eminem- Not afraid:

http://www.youtube.com/watch?v=j5-yKhDd64s

This music video is mainly performance based throughout. The video features many different camera angle and shots throughout. There are a variety of camera shots such as establishing shot at the very start of the video. There is also a close up at the start when the performance begins; another shot is the birds’ eye view after the close up. There is an over the shoulder shot many times when Eminem is on the rooftop and also there are many medium shots throughout in the basement and on the rooftop when doing the performance.

There are not many props used in this video as it is mainly performance based but one of the props used at the start is a letter that is shown to the camera and he crumples it up, another prop used is the chair that is used to throw at the wall to show his aggression in his life and to show that he is enraged.
There are many camera movements in the video, one of them is at the very start when the camera zooms in to Eminem, another movement is the tracking shot when he is walking and performing in the basement. There is also a panning shot when Eminem is walking down the street, this could be to show his emotions and to show that the mirrors let him see what kind of person he is
Eminem uses a very stylish look in this video; he wears very fashionable and expensive clothing to show his wealth. He wears what looks like expensive shoes which are focused on many times in the video. He also wears jeans, black top, leather jacket and jewellery such as a cross, this could suggest that he either wants to look good or he could be quite religious or even both.
There are 2 different kind of lighting in the video, one of the lighting is very bright and sunny when he is outside and when he is in the basement it is very dark with very little light, this could suggest that his life is different and better when he is outside but when he is inside the basement his life is horrible and dull. There is very good lighting when he is breaking through the wall, this lighting suggests that he is breaking free and escaping his bad and dark life.
This video could be targeted at all audiences who like rap and who enjoy performance based videos.

DVD covers
Wu Tang Clan:

Here is a DVD cover from the Wu Tang Clan. There are many good features in this DVD cover that make it stand out and look appealing to the audience. One of the good features about this DVD cover is that it shows the logo on the cover in a very large size taking up half the page, inside the logo they show everyone from the Wu Tang Clang in individual boxes, this is a very good effect.
The background of the cover is very interesting and appealing, the background is their home state of New York, this is obvious because of all the large buildings, the thing that makes it effective is the red colour of the background which makes it look dark and simplistic.
Another thing that I like about the cover is that there is a very stylish and effective boarder around it which is quite different because not many DVD covers feature this but it suites the background and makes it look darker and interesting, it makes the viewer want to know what it’s about.

















Michael Jackson’s-This Is It:

This is the DVD cover for Michael Jackson’s “This is It”. This cover features many good effects and imagery that makes it really stand out to its audience. The main thing that stands out in this cover is the image of Michael Jackson. The image is very effective because it is very different to other covers, the main image is many different images of Michael Jackson’s last performance, the images inside the picture of Michael Jackson make it really stand out and look powerful and eye catching because of all of the different colours and lights coming out.
Another thing that I thought was good about this cover is the background cover, the background colour is very plain but effective, the colour is a light blue with a white light effect coming out from the middle of the main image, this also makes the main image stand out. There is very little text on this DVD cover but this is could be good because it means that it is image dominated and there isn’t a lot of text which could make the audience aware of the DVD.
















Jay Z:

This is the DVD cover for Jay Z Fade to black. The cover is very dark but suites the music it features. The title is at the top of the page in a large white font to make it stand out to its audience so that they know who it is without having to search the cover. The DVD cover is image dominated with the main image being a picture of Jay Z during a concert; this gives a nice effect to the cover.
The cover is very dark but features a small bright light shining on Jay Z to make him stand out and make him look effective in the image. The darkness of the DVD cover could relate to the album title “Fade to black” this is so that the darkness of the DVD has meaning.
On the front cover Jay Z is in all white, this could be so that he can stand out on the front of the cover and show the audience who the main character is on the front cover, the white clothes also fade in to the white light coming in, this gives the DVD cover a nice effect and doesn’t make it look too dark.

















DVD Adverts

Black Eyed Peas:

This is an advertisement for The Black Eyed Peas. There are many good and effective features that are on this advert which is why I chose this one to analyse. This advert has many good qualities which make it very eye catching and appealing to its audience.
One of the good features that I found with this advertisement is the main image; this is the main part of the advertisement. The image is the whole band each one in a different pose, each person is also wearing different clothes and different colour clothes to make it more bright and colourful.
There is not much text in this advertisement, this could be because it is image dominated and the main focus is trying to attract the audience using the main image and colours. The only text that appears in the advertisement is the title “The Black Eyed peas”, the title look very appealing and eye catching because of the effects it hold, effects such as the font which look very relevant for the genre of the band and also the zig zag effects from the Y and the A coming together.
There are many different colours used in this advert. One of the colours used is the red gradient used for the background, the red used changes to brown on the right of the page and the red starts on the left, this gives it a nice effect so that the background isn’t just one colour. The props used in the advert are very bright colours, there is the bright green ear muffs that one of the lead singers is wearing, this could be to make her stand out more to make her look more important, although the singer to her left is wearing the only white and also wears fashionable clothes to make him stand out as well.


















Red Hot Chili Peppers:

Here is an advertisement for the Red Hot Chili Peppers. This advert is very effective and eye catching, I think that the main focus of the poster is the colour scheme, it is very unusual for a music advert to be focused on the colour, most adverts focus on the image and making the image as best as possible.
The colours used are very effective and make each individual image stand out. There is not a main image in this advert, each band member fills up a quarter of the page, each one also has a different colour to make each one stand out, everyone stands out in this advert, not one person by himself stands out to make himself look the most important. The title is not bad; the colours are quite plain but are effective although I think the “Chili peppers” doesn’t look that good with the black background.
In the middle of the page is a spiral which gives it a nicer effect and makes the advert look more interesting and makes it doesn’t look as plain.
The images are very good; each band member is pulling their own pose and the black ground makes the images stand out more. I like that the background is black because it means that the title and images are able to stand out because they all have a bright colour to them that makes them all stand out to the audience.


















Disturbed:

I have chosen this DVD advert because it is very different to normal adverts, the main image is very effective and it is very eye catching with the red and orange colours.
I really like the image in this advert, the image is a picture of a demon or monster, and this could suggest that the type of music is going to be dark and evil. The image really stands out on the front; this could be because of the fire behind the demon casting a strong light and effect on the demon making it stand out and look more powerful and eye catching.
The background is a plain black, this could be because it suites the genre and also so that it could make the fire and the image of the demon stand out on the cover. I like the fire in the advert because it also suites the genre and makes the main image stand out and gives it a light effect.
The title on the advertisement is effective because it has a good silver, metal effect which relates to the type of the music and the colour of the font also makes it look good and stands out on the fire.
The font used on this advertisement is appealing and eye catching because it relates to the fire because of the orange colour of the font, most of the things in this advertisement relate to the fire and its colour, the fire plays a vital part on the advertisement. The white font also looks good because of the black background making the white font stand out with the orange text.